Thursday, May 28, 2009
Salt's Innovative Campaign
Save Poetry Now! Well, that's the tenor of the campaign that Salt publishing are running at the moment. Having come to the end of a three year stint of development funding that would have seen Salt upping it's game and raising it's profile, the deepening recession came along and knocked the stuffing out of their previously healthy sales.
Just One Book, was Salt's response. If everyone who was into poetry, went along to their website and bought just one of their many titles, enough cash-flow could be raised to smooth them through a bumpy few months and stabilise their publishing list for 2009.
So, if you've been reading about their poets or writers, and wondering what that particular book was like, now is the time to act on that impulse. Only one book - that's all it will take to show support and keep the business viable.
If you're in the UK, or if you're here in Ireland and have access to BBC2, you might watch Newsnight Review this Friday, to see Chris Hamilton-Emery elaborate on Salt's predicament and the Just One Book campaign. Look out for the Manchester Evening News too.
I've put my money where my mouth is, and invested (yes, that's what I call it) in some Salt books that I've wanted for a while. Go on, you know you want to!